As undercover strategist

I'm not a desktop strategist. Or at least I try not to be. 

Of course every strategist needs to know the research, the market, the competition... But the human insight will be the glue to make sense of it all. To turn the strategic briefing into a conversation.

​

And the best way of finding human insight - for me personally - is to be part of the target group's world. To hear what they say to each other. To experience what they experience.

​

Love to share with you some of my stories and insights...